Selling - The act of helping & guiding people to buy
It’s not all about brilliant ‘pitches’, flashy PowerPoint shows and ‘added value collateral’.
It is about building Trust & mutual understanding.
The Buying Cycle (not the Process btw) is Paramount
Don’t forget…It’s buyers (not Sellers) who buy. Sellers must help and guide buyers make a ‘safe’ decision from individuals they can Trust.